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Writer's pictureJake Williams

That's So Meta - Facebook's Rebrand

Updated: Jan 10

Yes...seriously...Meta..?

Mark Zuckerberg at the Facebook Connect Conference next to the Meta logo
Mark Zuckerberg at the Facebook Connect Conference

During Facebook's Connect event last night, Mark Zuckerberg announced the next big thing for Facebook, and it starts with a name change - Meta. “We are a company that builds technology to connect,” Zuckerberg stated. “Together, we can finally put people at the centre of our technology. And together, we can unlock a massively bigger creator economy.”


“To reflect who we are and what we hope to build,” he then said. He added that the name Facebook doesn’t fully encompass everything the company does now, and is still closely linked to one product. “But over time, I hope we are seen as a metaverse company.”

Meta logo on a large sign, with text below reading 'Meta' and 'Hacker Way' as a man walks past it while looking at a phone.

Facebook, Instagram and WhatsApp are to retain their current names and brands, which will all now fall under the umbrella of parent company Meta, similar to how Google changed its parent company to Alphabet back in 2015.


What do you think of the change? Will it be enough to forget how cr*ppy Facebook has generally been in the past?

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