Working closely with BlumeHive, Herts Embroidery initiated a transformative journey to rejuvenate their digital footprint. Our research indicated that despite the efficiency and quality of their services, there was an evident gap in their branding — it lacked uniformity and a contemporary edge.
Together, working closely with Herts Embroidery, we embarked on a strategic mission to refine and revitalise their branding, ensuring it aligns seamlessly with every aspect of their identity.
About Herts Embroidery
Herts Embroidery is a leading embroidery, printing and custom workwear provider based in Hertfordshire, specialising in unique and high-quality custom embroidery and printing services. While Herts Embroidery's business has blossomed over the past few years, through means like word of mouth and local reputation, there was significant potential for growth via online channels.
Herts Embroidery approached our team to:
Enhance their online presence.
Increase sales via their new website.
Position themselves as a leader in the workwear industry online.
After a comprehensive assessment, we proposed a multi-level digital marketing strategy, featuring the following:
Website Audit: A full analysis and redesign of their website to make it more user-friendly, easier to navigate and improve the base UX.
Brand Audit: While the current branding had served its purpose well, internally and the team at Herts Embroidery both agreed it was time to revise the branding and bring in something fresh and new, while also retaining what worked prior.
SEO Strategy and Audit: Along with a website audit, we needed to improve the website's rankings on search engines such as Google to increase organic traffic.
Social Media Marketing: Utilise platforms like Facebook, Instagram and LinkedIn to showcase their work, their product offerings and customer reviews and testimonials.
Content Marketing: Launching new blog posts covering topics related to industry trends, client work and more.
Building on the initial insights and analysis undertaken, the implementation phase seamlessly integrated traditional techniques with contemporary digital marketing strategies.
Website Revamp: Collaborated with web designers to create a visually appealing site with easy navigation.
Re-Brand: Create a cohesive brand system, ensuring continuity and quality across all digital platforms.
SEO Improvements: Targeted local keywords like "Embroidery Services" and industry-specific keywords such as "Workwear". Optimised on-page elements and created high-quality backlinks.
Social Media: Scheduled regular posts highlighting past works, client testimonials, behind-the-scenes shots, and promotions. Used paid ads to boost select posts and reach a larger audience.
Content: Published monthly blog posts. Topics ranged from "The History of Embroidery in Hertfordshire" to "How to Care for Your Embroidered Garments".
Competitions: Curated monthly newsletters, promotional offers for subscribers, and personalised follow-ups for inquiries and bookings.
Our digital marketing work with Herts Embroidery has achieved significant results within the first six months. The tailored approach has not only boosted their online presence but also positioned them as a leader in the industry, both locally and beyond. In the case of Herts Embroidery is a testament to the importance and effectiveness of a comprehensive digital marketing strategy.
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