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Our internal privacy policy documentation. Last Updated: 16th January 2024 At BlumeHive, accessible from www.blumehive.co.uk , one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by BlumeHive and how we use it. If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us. ​ This Privacy Policy applies only to our online activities and is valid for visitors to our website with regards to the information that they share and/or collect on BlumeHive. This policy is not applicable to any information collected offline or via channels other than this website. ​ Consent By using our website, you hereby consent to our Privacy Policy and agree to its terms. ​ Information We Collect The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information. If you contact us directly, we may receive additional information about you such as your name, email address, phone number, the contents of the message and/or attachments you may send us, and any other information you may choose to provide. When you register for an Account, we may ask for your contact information, including items such as name, company name, address, email address, and telephone number. ​ How we use your information​ We use the information we collect in various ways, including: Providing, operating and maintaining our website. Improving, personalising and expanding our website. Understanding and analysing how you use our website. Developing new products, services, features and functionality. Communicating with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the website and for marketing and promotional purposes. Sending you emails. Finding and preventing fraud. ​ Log Files BlumeHive follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and are a part of hosting services' analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any personally identifiable information. The purpose of the information is to analyse trends, administer the site, track users' movement on the website and gather demographic information. Cookies and Web Beacons​ Like any other website, BlumeHive uses 'cookies'. These cookies are used to store information including visitors' preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimise the users' experience by customising our web page content based on visitors' browser type and/or other information. For more general information on cookies, please read "What Are Cookies" from Cookie Consent. ​ Google DoubleClick DART Cookie Google is one of the third-party vendors on our site. It also uses cookies, known as DART cookies, to serve ads to our site visitors based upon their visit to www.website.com and other sites on the internet. Visitors may choose to decline the use of DART cookies by visiting the Google ad and content network Privacy Policy at the following URL – https://policies.google.com/technologies/ads Our Advertising Partners Some of the advertisers on our site may use cookies and web beacons. Our advertising partners are listed below. Each of our advertising partners has its own Privacy Policy for their policies on user data. For easier access, we hyperlinked to their Privacy Policies below. Google: https://policies.google.com/technologies/ads ​ Third Party Privacy Policies BlumeHive's Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It may include their practices and instructions about how to opt out of certain options. You can choose to disable cookies through your browser options. More detailed information about cookie management with specific web browsers can be found on the browsers' respective websites. ​ GDPR Data Protection Rights We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following: The right to access – You have the right to request copies of your data. We may charge you a small fee for this service. The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete. The right to erasure – You have the right to request that we erase your data, under certain conditions. The right to restrict processing – You have the right to request that we restrict the processing of your data, under certain conditions. The right to object to processing – You have the right to object to our processing of your data, under certain conditions. The right to data portability – You have the right to request that we transfer the data that we have collected to another organisation, or directly to you, under certain conditions. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us. ​ Children's Information Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity. BlumeHive does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.

Our policy on the internal usage of Artificial Intelligence. Last Updated: 16th January 2025 1. Purpose and Scope This AI Policy ("Policy") sets forth the guiding principles and practices for the ethical development, deployment, and utilisation of Artificial Intelligence (AI) technologies within BlumeHive ("the Company"). It applies to all employees, contractors, and partners engaged in the creation, deployment, and management of AI systems under the Company’s purview. 2. Commitment to Ethical AI Use The Company commits to the responsible and ethical use of AI, ensuring that its applications are developed and deployed in a manner that respects privacy, security, and human rights. AI technologies shall be used to enhance operational efficiency, decision-making and the services offered to our clients, whilst adhering to the highest ethical standards and regulatory requirements. 3. Transparency and Accountability The Company will maintain transparency in the use of AI technologies, including the purposes for which they are deployed. Decisions made by AI systems should be explainable, and the Company will ensure mechanisms are in place for accountability and redress in the event of adverse outcomes or harm. 4. Privacy and Data Protection AI systems will be designed and operated in compliance with applicable data protection laws and best practices. The Company will ensure that personal data is handled with the utmost care, implementing robust data governance practices to safeguard privacy and confidentiality. 5. Fairness and Non-Discrimination The Company is committed to fairness and will take proactive measures to prevent biases in AI systems that could lead to discrimination against individuals or groups. Continuous monitoring and testing for biases will be conducted, with corrective actions taken as necessary. 6. Security and Safety Ensuring the security and safety of AI systems is paramount. The Company will implement rigorous security protocols to protect against unauthorised access, manipulation, or misuse of AI technologies and the data they process. 7. Continuous Learning and Improvement The Company recognises the rapid evolution of AI technologies and commits to ongoing learning, evaluation, and improvement of its AI practices. Employees will be provided with training and resources to stay abreast of advancements in AI and its ethical implications. 8. Stakeholder Engagement The Company will engage with various stakeholders, including clients, employees, and the wider community, to gather insights and address concerns related to AI applications. Open dialogue will be fostered to promote understanding and responsible use of AI technologies. 9. Review and Updates This Policy will be reviewed annually and updated as necessary to reflect changes in technology, industry practices, and regulatory requirements. All stakeholders will be informed of significant updates. This AI Policy is a living document that reflects BlumeHive's commitment to the ethical and responsible use of artificial intelligence. It serves as a foundation for building trust and fostering innovation, ensuring that AI technologies are leveraged in a manner that benefits our clients, employees and society at large.

Working closely with BlumeHive, Herts Embroidery initiated a transformative journey to rejuvenate their digital footprint. Our research indicated that despite the efficiency and quality of their services, there was an evident gap in their branding — it lacked uniformity and a contemporary edge. Together, working closely with Herts Embroidery, we embarked on a strategic mission to refine and revitalise their branding, ensuring it aligns seamlessly with every aspect of their identity. About Herts Embroidery Herts Embroidery is a leading embroidery, printing and custom workwear provider based in Hertfordshire, specialising in unique and high-quality custom embroidery and printing services. While Herts Embroidery's business has blossomed over the past few years, through means like word of mouth and local reputation, there was significant potential for growth via online channels. Herts Embroidery approached our team to: Enhance their online presence. Increase sales via their new website. Position themselves as a leader in the workwear industry online. After a comprehensive assessment, we proposed a multi-level digital marketing strategy, featuring the following: Website Audit: A full analysis and redesign of their website to make it more user-friendly, easier to navigate and improve the base UX. Brand Audit: While the current branding had served its purpose well, internally and the team at Herts Embroidery both agreed it was time to revise the branding and bring in something fresh and new, while also retaining what worked prior. SEO Strategy and Audit: Along with a website audit, we needed to improve the website's rankings on search engines such as Google to increase organic traffic. Social Media Marketing: Utilise platforms like Facebook, Instagram and LinkedIn to showcase their work, their product offerings and customer reviews and testimonials. Content Marketing: Launching new blog posts covering topics related to industry trends, client work and more. Building on the initial insights and analysis undertaken, the implementation phase seamlessly integrated traditional techniques with contemporary digital marketing strategies. Website Revamp: Collaborated with web designers to create a visually appealing site with easy navigation. Re-Brand: Create a cohesive brand system, ensuring continuity and quality across all digital platforms. SEO Improvements: Targeted local keywords like "Embroidery Services" and industry-specific keywords such as "Workwear". Optimised on-page elements and created high-quality backlinks. Social Media: Scheduled regular posts highlighting past works, client testimonials, behind-the-scenes shots, and promotions. Used paid ads to boost select posts and reach a larger audience. Content: Published monthly blog posts. Topics ranged from "The History of Embroidery in Hertfordshire" to "How to Care for Your Embroidered Garments". Competitions: Curated monthly newsletters, promotional offers for subscribers, and personalised follow-ups for inquiries and bookings. Our digital marketing work with Herts Embroidery has achieved significant results within the first six months. The tailored approach has not only boosted their online presence but also positioned them as a leader in the industry, both locally and beyond. In the case of Herts Embroidery is a testament to the importance and effectiveness of a comprehensive digital marketing strategy.

BlumeHive Team 5 minutes ago 4 min read Policies Privacy Policy Our internal privacy policy documentation. 7 Post not marked as liked BlumeHive Team 26 minutes ago 2 min read Policies AI Policy Our policy on the internal usage of Artificial Intelligence. 1 Post not marked as liked Policies

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