Artificial Intelligence (AI) Usage Policy

Last Updated: April 2026

BlumeHive (“we”, “us”, “our”) uses Artificial Intelligence (AI) tools to support internal workflows, improve efficiency, and enhance the services delivered to clients.

This policy outlines how AI is used within the business and the standards we follow to ensure it is applied responsibly.

1. Scope

This policy applies to all individuals working with or on behalf of BlumeHive, including employees, contractors, and partners.

It covers the use of AI across all business activities, including content creation, marketing, design, analysis, and internal operations.

2. How We Use AI

We use AI tools to support, not replace, human expertise. This may include:

• Content drafting and ideation

• Design assistance and asset generation

• Data analysis and reporting

• Workflow automation

• Research and insight gathering

All AI-assisted outputs are reviewed and refined by a human before being used or delivered to clients.

3. Human Oversight

AI is used as a supporting tool, not a decision-maker.

• Final decisions remain human-led

• All client-facing work is reviewed before delivery

• We do not rely on AI for fully autonomous decision-making

4. Transparency

We aim to be transparent in how AI supports our work.

Where appropriate, we will:

• Disclose AI-assisted processes to clients

• Ensure outputs are accurate, appropriate, and aligned with client expectations

5. Data Protection and Confidentiality

We take a strict approach to data protection when using AI tools.

• Sensitive or confidential client data is not entered into AI systems unless secure and appropriate safeguards are in place

• We prioritise tools that meet recognised data protection standards

• All usage aligns with UK GDPR and our Privacy Policy

6. Fairness and Bias

AI systems can introduce bias. We actively mitigate this by:

• Reviewing outputs for accuracy and fairness

• Avoiding reliance on AI in sensitive or high-risk contexts

• Making corrections where bias or inaccuracies are identified

7. Security

We take reasonable steps to ensure AI tools are used securely.

• Only trusted, reputable platforms are used

• Access to tools is controlled where necessary

• We remain aware of risks such as data leakage or misuse

8. Responsible Use

AI is used to enhance quality and efficiency, not to mislead.

We do not:

• Use AI to produce deceptive or misleading content

• Pass off unreviewed AI outputs as final work

• Use AI in ways that could harm clients or audiences

9. Continuous Improvement

AI is evolving rapidly. We regularly review how we use it to ensure:

• Tools remain effective and secure

• Practices stay aligned with current regulations

• Our approach continues to benefit clients

10. Policy Updates

This policy will be reviewed periodically and updated to reflect changes in technology, regulation, and business practices.

Summary

BlumeHive uses AI as a practical tool to improve efficiency and output quality, while maintaining human oversight, protecting client data, and ensuring all work meets professional standards.